What is Keyword Proximity?

Keyword proximity refers to the closeness between two or more keywords. Your keywords should be close to each other in content of web page.  In general, the closer the keywords are the better.

I know. It is very difficult to understand this term with definition. You can only understand it by the help of example.

Example:

Someone searches Google for “SEO Services India”

The important thing toconsider is that it is not one keyword. It is keyword phrase with threekeywords in it. Therefore,

Here we have three keywords

Keyword 1: SEO
Keyword 2: Services
Keyword 3: India

I am going to make two sentences for this keyword to explain it in better way. So have a look below.

Sentence 1: SEO Services Company and Internet Marketing India

Sentence 2: SEO Services India by ABC Company

If someone searches Google for “SEO Services India” then website with the text written in sentence 2 will rank on the top because all keywords are used closely compared to the text used in sentence 1.

Sentence 1 Keyword proximity

The search term proximity between “SEO” and “Services” is Zero but between “SEO” and “India” is five words. In the same way the distance between “services” and “India” is four words.

Sentence 2 keyword proximity

In sentence 2 search term is used very closely to each other. So, it looks more relevant than the first one. If we talk about proximity in sentence 2 then it is zero because keywords are used very closely and perfectly.

Our advice is to maintain keyword closeness as much as you can while writing title or content for your website because it really helps to rank better in Google search engine result page.