What are Keywords and why do we need them?

Keywords are the words and phrases a person types into a search engine, looking for relevant websites products and services or just information. Using the right keywords on your site is the vital first step in effective search engine optimization (SEO).

When someone is searching for information on the web, they will usually visit a search engine and type in some words describing what they are looking for. The search enginethen checks its database and returns the results listing pages that meet thewords submitted.

Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.

When identifying keywords, make sure select words and phrases in the content of your website that someone is most likely to use when searching for your online business or website.

 “Keyword Is Also Known As Query Terms You Enter In Search Engine According To This Query Its Show the Results”.

How to determine what keywords to use

So, how do you determine what keywords are relevant for your site? Firstly, you need to put yourself in your potential customer’s shoes to determine what words they would submit to the search engine when they are looking for you. Also, review your web site pages and pick out key phrases and words that describe your business, product or service.

List these words and phrases as they will form the basis for optimizing your web pages so that they will rank higher on the search engines. The more specific your keywords the better. Remember that single word keywords will have a lot more competition for top ranking search results than phrases.

Conclusion

The appropriate choice of keywords combined with optimized web pages submitted to the search engines can result in free targeted traffic to your site. This is a source of traffic that should not be overlooked.

So if you are building a business website, you want to ensure that when customers search for relevant keywords, your website appears as early as possible in the list of results. That is what Search Engine Optimization (SEO) is all about.