Panda and Penguin are
the names given to describe Google’s Algorithm updates. This is a simple guide
to understanding the differences between the two, which will ultimately help
your website perform better in Google search.
Attributes
|
Google Panda
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Google Penguin
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The Idea
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Penalize websites of low quality
and that with low quality content.It is first introduced in 24thFebruary,
2011 with the name of Farmer Update in USA.
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Bring down websites that violate
Google’s Webmaster Guidelines and use black-hat SEO techniques
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Date of First update
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February 2011
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April 2012
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Also Known as
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Farmer Update
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Over Optimization Penalty.
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Purpose
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Bring the high quality and
content sites on the top of search engine rankings
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Bring the high quality and
content sites on the top of search engine rankings
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Surviving the algorithm change
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·
There are no two ways about surviving Panda than to make an
update in the website and get rid of all those low quality pages, content and
keywords.
·
Over-optimized pages need to be checked.
·
Websites that have been hit by Panda need to work on brand
awareness and social media networks in a new campaign.
·
The webpage(s) that have been affected need to be isolated
from those that weren’t harmed.
|
·
Black hat SEO techniques need to be abolished because Penguin
is smart enough to deal with all websites indulging in these practices.
·
Avoid excessive link building, doorway pages, keyword
stuffing, and meaningless and irrelevant content.
·
Creating content for other blogs and websites and socializing
content.
·
Relevant use of keywords and absolute refrain from all kinds
of stuffing.
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Google released any tool to recover?
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NO
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Google introduced A new
tool called “disavow links tool” .
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Recovery choices for websites
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Panda is basically an on-page
problem, so the main changes need to be on the website. Check for pages with
no or little content, as well as, for plagiarism. Creating elaborative pages
with FAQs and more for a website should help.
|
Check for the links to find if
there are from the same domain name or IP address, so that links don’t look
like purchased. The links should not just be direct links to the website,
because websites that have followed such polices have seen dip in the
rankings.
Disavow tool can be helpful in getting rid of too many links
that are just associated with the keywords.
Penguin genuinely focuses on penalizing unnatural links that
are causing changes in the search results intentionally.
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How do The algorithms affect a
site?
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It is possible that an
entire site is affected through panda. Usually single pages of a website are
not targeted in the algorithm.
Panda doesn’t look for think contents but the overall content,
so in websites where little original content and more duplicate or thin
contents are present, those are likely to be fully penalized.
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Penguin generally affects
one part of the website on a page and keyword level.
Unless spammed for too much keyword usage on the entire,
Penguin doesn’t damage the entire site.
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Does a recovery request help?
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No, because the changes
are overall.
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No, unless a manual warning is
issued, and even in such warnings, recovering is next to impossible.
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Does manual removal of links
needed?
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No, because content is
more important here.
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If time permits and one
wants to avoid relying totally on Disavow tool, then definitely manual link
removal is helpful.
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By when sites can recover?
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If the duplicate and thin
content has been done away with, then probably by the next refresh.
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Should take time in recovering
as refreshing is not frequent. Google has announced an update but with no
date specified.
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