What Is SEO / Search Engine Optimization?

What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.

For example: - Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term.Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query.If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.SEO thus help you get traffic from search engines.

 All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.