How to build your Linkedin Company Page for Business Success?

A LinkedIn Company Page gives a business a fantastic opportunity to promote its products and services, recruit top talent, and share important, interesting, and useful updates.

Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. The best part is that it’s free and easy.

 

LinkedIn has 200 million members. It’s the leading social networking site for professionals, so business-to-business companies should absolutely create Company Pages as soon as possible.

Following are 11 simple steps that you can take to create a great LinkedIn Company Page that motivates people to click the “follow” button.

1. Write a compelling summary.

The home page on a LinkedIn Company Page includes a cover photo, company updates, links to products and services, links to careers, and more. A brief description of the company is included near the bottom of the page.

Even though the “About Us” section of your LinkedIn Company Page is way down at the bottom of your home page, that doesn’t mean you shouldn’t take time to write a great description of your business. If someone makes the effort to scroll down and find your description, they’ve already demonstrated that they’re interested in your business. Don’t disappoint them by not providing the information they want. Furthermore, be sure to use keywords, so people can find your LinkedIn Company Page through relevant searches.

2. Add products and services.

Your LinkedIn Company Page includes a Products and Services tab where you can share images of your products, descriptions, links to purchase them, and more. This is the “sales” section of your LinkedIn Company Page, so go ahead and try to sell the benefits of your products and services.

3. Make sure your most important product is listed first.

The first product or service listed on your Products and Services page is also displayed as featured content in sidebar of your home page. That means more people will see it. With that in mind, make sure the first product on your Products and Services page is the one that you want to promote on your home page.

4. Capture attention with a fantastic cover image.

The cover photo appears at the top of the home page of your LinkedIn Company Page. Choose a cover photo that is visually dynamic, capture’s people’s attention, and lures them in to take a closer look at your Page content. Don’t forget that your company summary is hidden at the bottom of your home page, so it’s a good idea to include a message in your cover image that describes what your company does in a few words.

5. Add career information.

Currently, you have to pay to be able to add the Careers page to your LinkedIn Company Page, but LinkedIn is a great place for recruiting talented employees and getting wider exposure across professional audiences. If you decide to use LinkedIn as a recruiting tool, be sure to add the Careers page to your Company Page or you’re missing a big opportunity.

6. Ask your employees to connect with your page.

Ask your employees who have LinkedIn Profiles to identify within those profiles that they work for your company. Once they take this step, they’ll appear as employees on your Company Page where visitors can learn more about them and connect with them.

7. Ask for product and service reviews.

One of the most powerful parts of LinkedIn Company Pages can be found in the Products and Services page where LinkedIn members can publish reviews of your products and services. These reviews are written testimonials. You can feature them on your LinkedIn Company Page; share them on your website, and so on to extend their reach even further. Don’t expect people to write reviews. Instead, ask them to do so.

8. Publish some company updates to make your Page look useful.

Start creating useful, meaningful, interesting, or entertaining content that your target audience wants to read and see. A Page without content is one that no one will follow.

9. Promote your LinkedIn Company Page.

Use the LinkedIn Company Follow button to make it easy for people on your website or blog to follow your company on LinkedIn with a single mouse click.

10. Use featured updates to highlight important content.

You can set any update that you publish on your LinkedIn Company page as featured, so it is highlighted at the top of the home page of your LinkedIn Company Page. 

11. Use targeted updates to promote more effectively.

Use the LinkedIn Company Page targeted updates feature to make certain updates visible only to segments of your follower audience. You can target by employee or non-employee, company size, industry, function, seniority, or geography.

Most importantly, keep the content on your LinkedIn Company Page fresh, useful, meaningful, and interesting to your audience and actively engage with your followers or your Page will have no chance at success.

What is Redirection in SEO?

Redirection is the process of forwarding one URL to a different URL. There are three main kinds of redirects: 301, 302, and meta refresh.

Why you might need to do a redirect:

• Buying a new domain and redirect your old site to the new domain.
• Buying an old domain with links/authority and you redirect to an existing website.
• You merge two existing websites into one website.
• You delete old pages for products/services you no longer offer.
• You switch CMS platforms and have a new URL structure.
• You enable permalinks in WordPress i.e. “pretty SEO URLs”.

Types of Redirects

• 301, "Moved Permanently"—recommended for SEO.
• 302, "Found" or "Moved Temporarily".
• Meta Refresh.

How do you do it?

It’s as easy as putting this .php code into your public_html folder in your hosting.

<?php
$redirectlink = ‘http://www.puttheredirectedwebpageurlhere.com‘;
//do not edit below here
header (‘HTTP/1.1 301 Moved Permanently’);
header(‘Location: ‘.$redirectlink);
exit;
?>

This code will use a 301 redirect the page to the URL that you desire.The filename of this .php should be the URL slug of the page you want to redirect.

301 Moved Permanently

A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)

A 302 redirect is a temporary redirect. It passes 0% of link juice (ranking power) and, in most cases, should not be used. The Internet runs on a protocol called HyperText Transfer Protocol (HTTP) which dictates how URLs work. It has two major versions, 1.0 and 1.1. In the first version, 302 referred to the status code "Moved Temporarily." This was changed in version 1.1 to mean "Found."

Meta Refresh

Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a recommended SEO technique. They are most commonly associated with a five-second countdown with the text "If you are not redirected in five seconds, click here." Meta refreshes do pass some link juice, but are not recommended as an SEO tactic due to poor usability and the loss of link juice passed.

What Are SEO Stop Words?

Google and other big search engines have words or phrases that are considered 'stop words'. When a spider or crawler encounters one of these stop words,they will immediately leave your website and any information they gathered from it will not be saved in their database. In order to speed up their searches and to save disk space, search engines like Google don’t record and never give much importance to stop words. It means that your website will not be indexed. 

In case, if your website is already indexed in a search engine, the crawler will come back to see if there are any updates - and if it finds stop words when it does this, then your site could get banned from the search engine. You will not be allowed to remove the words and re-submit: it's too late.

Definition

Stop words are very common words or adjectives that can hinder your SEO efforts. Words such as, 'of ', 'or', 'the' etc. interfere with your SEO efforts because they use up precious character space, especially when creating web page titles.

An article or content without these stop words goes meaning less and reduces readability, so it’s not to avoid these words in content, but better is to avoid it in your URLs and Titles. A page title should be not more than 70 characters and when you use this stop words in titles it will fill up the character space. Your page title should be concise as well as the use of stop words will reduces the keyword density which have a tiny impact on your search rankings.

A clear focus keyword without these stop words will reach out your audience. Also search engines will know that you have some strong relevant content and gives importance to your site.

Here is an example of how a page title can be adjusted to eliminate stop words and increase keyword density.

Original title:

Official Home Page of the Office of (office name here) at the Illinois Institute of Technology

Change to

(Office name here)  | Illinois Institute Technology

Use of Stop words in URLs: Take this URL as an example www.yoursite.com/category/this-is-how-not-how-to-have-a-url-structure/

This URL has maximum use of stop words and makes it big in length.

Without Stop words in URLs:

So avoid stop words in URLs and make it like this www.yoursite.com/category/good-url-structure/ which is SEO friendly.

List of common stop words

A, is, what, who, how, was, this, that, but, at, be, for, he, she, am, I, in, its, your, with, all, any, did, do, had, has, here, his, and, etc.

Summary:

1- Use your most important keywords at the beginning of the title, meta tags, link texts and body text.

2- Avoid using filter words to increase the effectiveness of your keywords.

3- Make sure that your web pages have the right keyword density and don't contain stop words.

The right keyword mix on your web pages will help you to improve your ranking on all important search engines.