A LinkedIn Company Page
gives a business a fantastic opportunity to promote its products and services,
recruit top talent, and share important, interesting, and useful updates.
Anyone with a company
name and company email address can create a LinkedIn Company Page within
minutes. The best part is that it’s free and easy.
LinkedIn has
200 million members. It’s the leading social networking site for
professionals, so business-to-business companies should absolutely create
Company Pages as soon as possible.
Following are 11 simple
steps that you can take to create a great LinkedIn Company Page that motivates
people to click the “follow” button.
1.
Write a compelling summary.
The home page on a
LinkedIn Company Page includes a cover photo, company updates, links to
products and services, links to careers, and more. A brief description of the
company is included near the bottom of the page.
Even though the “About
Us” section of your LinkedIn Company Page is way down at the bottom of your
home page, that doesn’t mean you shouldn’t take time to write a great
description of your business. If someone makes the effort to scroll down and
find your description, they’ve already demonstrated that they’re interested in
your business. Don’t disappoint them by not providing the information they
want. Furthermore, be sure to use keywords, so people can find your LinkedIn
Company Page through relevant searches.
2.
Add products and services.
Your LinkedIn Company
Page includes a Products and Services tab where you can share images of your
products, descriptions, links to purchase them, and more. This is the “sales”
section of your LinkedIn Company Page, so go ahead and try to sell the benefits
of your products and services.
3.
Make sure your most important product is listed first.
The first product or
service listed on your Products and Services page is also displayed as featured
content in sidebar of your home page. That means more people will see it. With
that in mind, make sure the first product on your Products and Services page is
the one that you want to promote on your home page.
4.
Capture attention with a fantastic cover image.
The cover photo appears
at the top of the home page of your LinkedIn Company Page. Choose a cover photo
that is visually dynamic, capture’s people’s attention, and lures them in to
take a closer look at your Page content. Don’t forget that your company summary
is hidden at the bottom of your home page, so it’s a good idea to include a
message in your cover image that describes what your company does in a few
words.
5.
Add career information.
Currently, you have to
pay to be able to add the Careers
page to your LinkedIn Company Page, but LinkedIn is a great place for
recruiting talented employees and getting wider exposure across professional
audiences. If you decide to use LinkedIn as a recruiting tool, be sure to add
the Careers page to your Company Page or you’re missing a big opportunity.
6.
Ask your employees to connect with your page.
Ask your employees who
have LinkedIn Profiles to identify within those profiles that they work for
your company. Once they take this step, they’ll appear as employees on your
Company Page where visitors can learn more about them and connect with them.
7.
Ask for product and service reviews.
One of the most
powerful parts of LinkedIn Company Pages can be found in the Products and
Services page where LinkedIn members can publish reviews of your products and
services. These reviews are written testimonials. You can feature them on your
LinkedIn Company Page; share them on your website, and so on to extend their
reach even further. Don’t expect people to write reviews. Instead, ask them to
do so.
8.
Publish some company updates to make your Page look useful.
Start creating useful,
meaningful, interesting, or entertaining content that your target audience
wants to read and see. A Page without content is one that no one will follow.
9.
Promote your LinkedIn Company Page.
Use the LinkedIn Company Follow button
to make it easy for people on your website or blog to follow your company on
LinkedIn with a single mouse click.
10.
Use featured updates to highlight important content.
You can set any update
that you publish on your LinkedIn Company page as featured, so it is
highlighted at the top of the home page of your LinkedIn Company Page.
11.
Use targeted updates to promote more effectively.
Use the LinkedIn
Company Page targeted updates feature to make certain updates visible only to
segments of your follower audience. You can target by employee or non-employee,
company size, industry, function, seniority, or geography.
Most importantly, keep
the content on your LinkedIn Company Page fresh, useful, meaningful, and
interesting to your audience and actively engage with your followers or your
Page will have no chance at success.
