Google AdWords and Benifits of Advertising with Google Adwords

Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”.

 

The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Businesses that use Adwords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. Adwords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your Adwords ad is clicked on, Google search users are then directed to your website.

When choosing keywords for your Adwords campaigns different matching options are available. The two main keyword match options include the following:

Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.

Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.

Phrase Match: Your ad is shown for searches that match the exact phrase.

Exact Match: Your ad is shown for searches that match the exact phrase exclusively.

When using Adwords keywords are also used to determine your cost of advertising. Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you're willing to pay each time someone clicks your ad (the maximum cost-per-click). A higher CPC bid can allow your ad to show at a higher position on the page.

Benefits of advertising with Google AdWords

A few important things set AdWords apart from other kinds of advertising. Using AdWords, you can:

1. Reach people at the precise moment they’re searching for what you offer

• Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
• You can choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
• The Google Display Network (GDN) alone reaches 80% of Internet users in the US.

2. Control your budget

• With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.
• You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
• There’s no minimum spending commitment.

3. See exactly what's working in your ad, and build on it

• View a report of how your ad is doing -- see how many new customers connect to your business from your ad, where they’re coming from, and more.
• Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.