What are backlinks and why are they important to your website?

In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site. Some search engines, including Google will consider Web sites with more backlinks more relevant in search results pages. May also be written as two separate words, back link.

Importance of Backlinks with SEO

Inbound links today arean essential part of the Search Engine Optimization because when you buildvaluable backlinks, your site gets a higher ability of being indexed by the search spiders. It will also help to boost worth traffic to your website.

It is not enough to have a lot of number of inlinks; you need to have quality links. The content of the sites you have incoming links with must to be related to the content on your website.

The more the inward links, the better the popularity of a site. Backlinks are very important for SEO and Ranking. Some Search Engines spider, mainly Google gives a lot of value to the number of inbound links. Spiders consider site more reliable that others on the base of number of quality inlinks it has.

How do you get good backlinks?

There are many ways to add high quality backlinks to your site. For instance, try the following:

• Write regular press releases and submit to various local and national media sites or other web based PR sites. Most media outlets will redistribute your press release for free while several web based sites will charge a small fee to promote and publish your release.

• Write guest blog posts on other popular industry blogs. Bloggers are always looking for new and fresh content. When you’re invited or accepted as a guest blogger, work a link back to your site into the article.

• Get listed and complete your profile on various quality directory sites. Most of these sites provide a free basic listing; just make sure you work your website into the listing.

• Setup and use social media. Link back to content on your site regularly.

• Write compelling, unique, and sharable content. Not only does this establish you as a thought leader, it also increases the likelihood that others will link back to you organically when they reference your content.

• Add social sharing tools to your own content so it makes it easy for people to share the valuable content that you create.