Saturday, 15 November 2014

How Does a Search Engine Work?

The Basic Inner Workings of Search Engines

Search engines are complicated entities. Here is a basic breakdown of how search engines work to bring you the results you're looking for.

What is a search engine?

Basically, a search engine is a software program that searches for sites based on the words that you designate as search terms. Search engines look through their own databases of information in order to find what it is that you are looking for.

How Do Search Engines Work?

Search Engine Work

Please note: search engines are not simple. They include incredibly detailed processes and methodologies, and are updated all the time. This is a bare bones look at how search engines work to retrieve your search results. All search engines go by this basic process when conducting search processes, but because there are differences in search engines, there are bound to be different results depending on which engine you use.

  • The searcher types a query into a search engine.
  • Search engine software quickly sorts through literally millions of pages in its database to find matches to this query.
  • The search engine's results are ranked in order of relevancy.


Name of Search Engine Spider

Google Spider

GoogleBot

Googlebot is the search bot software used by Google, which collects documents from the web to build a searchable index for the Google Search engine.

GoogleBot

Yahoo

Yahoo! Slurp

Yahoo! Slurp is a web crawler based on search engine technology Yahoo! acquired when it purchased Inktomi. Slurp was the web crawler for Yahoo! Search until Yahoo! contracted with Microsoft to use bingbot instead.

Yahoo! Slurp

Bing

BingBot

BingBot is a web-crawling robot (type of internet bot), deployed by Microsoft to supply Bing (search engine). It collects documents from the web to build a searchable index for the Bing (search engine). It replaced msnbot as the main Bing Crawler on October 2010.

BingBot

Friday, 14 November 2014

Why Do You Need SEO?

SEO is the word normally used to refer to some type of work done in proper manner to get more and more visitors to any given website. SEO involves lots of tasks done for a website in order to get it ranked well in organic Google and other search engine results. SEO is not a only one day work and it requires lots of efforts, time and money to be spent and most important patience in order to rank a specific website on top of website’s competitors with your target keywords. 

An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

SEO services basically include two types of jobs to be done for a website. 

The first SEO task is to make the website user friendly and in case humans can navigate the website easily, the Search Engine robots will be able to index the website in best possible way automatically. This Job come under On-page Optimization.

The second type of SEO task done when you want publicity for your website .Your website does not need second task of SEO if you do not want visitors to come to your website by searching for some text words in Google and other Online Search Engines. Yes your website must be user friendly so that visitors (whether coming directly to your website, coming to your website by referrals or even by searching for some keyword in Google or any other search engine).In case you do want visitors to your website from Google and other Search Engines, yes your website does needs publicity, which is a second task in SEO practices.

Search engines also track user behavior and users stay on your website, If visitors stay for long time in website they address it to be more applicable. SEO is done so that your website appears in top Google search Results for targeted keywords. Before beginning any type of SEO work, you must need to know how many visitors come to your website currently. Yes there are Website Analytic tools offered by Google and other Software Companies which tell how many visitors come to your website, whether they come to your website after doing a search in Google or any other website is sending you visitors by referral, from which city of any given country the visitors to your website are coming, how much time visitors to your website spend on your website and other related information. Once you do have an idea of your website analytic, you can decide whether you want SEO to be done for your website or not.

In case you do want SEO to be done for your website, we can also provide you appropriate SEO Services from India-Gurgaon. We can even provide you analytic information about your website, information about your website’s competitors, etc. SEO is all about efforts, stronger your competitors are, more the efforts are required in order to get your website on the top of Google Search Results.


Wednesday, 12 November 2014

What Is SEO / Search Engine Optimization?


What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.

For example: - Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term.Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query.If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.SEO thus help you get traffic from search engines.


 All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.